I'm the only event specialist included in the T&P AI Creator Programme and have completed all 17 training modules available across WPP Open.
So, I harness tools within the WPP Open suite to supercharge my creative output with additional access to AI solutions including Runway, Firefly and Flow.
WPP Open is an AI-powered marketing operating system designed to integrate data, tools, and artificial intelligence into a single, cohesive platform for end-to-end marketing. It is designed to boost efficiency, enhance creativity, and deliver personalised, high-quality content at scale, with over 75,000 fellow users across WPP.
Open allows a choice of back-end tools across Google, Anthropic and OpenAI: