Who

With nearly 25 years experience in the live events industry, I have worked across multiple departments and creative roles to now lead an agency that smashes client expectations and delivers flawless IRL activations each and every time.

I believe passionately in the power of experience across both business and consumer events and ensure every project I creatively direct reaches beyond those lucky enough to be there in person by engaging audiences through owned, earned and paid.

Schooled in flawless production delivery, I champion 'inventive' creative development that is always executed on time and on budget.

Combine this with a mastery in identifying and shortening the proximity to business challenges, I forge meaningful creative relationships while pushing immersive and artistic boundaries.

Super Powers

Strategy

Delivery

Strategy

Left Brain

At my core I'm a logical

and analytical thinker.

My creative output is words so I love the strategic investigation that underpins great ideas and then develop approaches to eclipse KPI's.

Creative

Delivery

Strategy

Right Brain

My passion is

creative storytelling.

I craft emotional narratives and lead teams of designers to develop imaginative experience ideas that I then see through to onsite delivery.

Delivery

Inventive Ideas

I grew up in international event production.

I'm fluent in cost, feasibility, timings & global event executions to mean I pilot massive experience ideas that wow audiences and drive meaningful ROI.

AI

Delivery

Supercharged by AI

I am an avid AI innovator across event lifecycles.

Marshalling teams on tools across WPP's Open, Gemini & Claude to create compelling event concepts through LLM storytelling, scaled image generation & dynamic video.

Who

Super Powers

Strategy

Delivery

Strategy

Creative

Delivery

Strategy

Delivery

Delivery

Delivery

AI

Delivery

Delivery

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