2017 - present
muster
Co-Founder and Executive Creative Director
muster create unmissable brand experiences that are as much about wanting to be there as they are about involving audiences remotely.
Projects delivered for:
Argos, British Gas, Cavotec, Coinbase, EasyJet, Google, Lexus, Meta, TCC, Unilever
My longest agency chapter, built it from scratch, chose the name, mastered AI.
Sold our agency to WPP in 2024.
2012 - 2017
Slice
Creative Director & Partner at the Engine Group
Slice produced experiences people talk about. From intimate business sessions to industry-defining, large-scale events and interruptive consumer campaigns.
Projects delivered for:
Birds Eye, Bupa, Coca-Cola, Huawei, News UK, Lynx, Santander, Twitter, YouTube
Learned to run an agency, rebranded & rebuilt, mashed together B2B rigour & B2C agility.
Mastered the marketing mix.
2004 - 2012
Jack Morton Worldwide
VP and Associate Creative Director
Jack Morton are one of the world's largest event agencies. For over 85 years, they've been redefining brand experience, reimagining what’s possible, and helping brands turn audiences into engaged communities.
Projects delivered for: Ericsson, Greater London Authority, Sony, Thomson Reuters, Vauxhall
Expertly trained in production, evolved into a creative. Best in class international delivery.
Met my wife.